Hey, I’m George — a coach, athlete, and

total endurance nerd.

Since 2017, I’ve been deep in the world of triathlon and endurance sports — racing, learning, experimenting, and constantly leveling up. I work with high-performing athletes who want more than just to finish races — they want to race with purpose, train smarter, and truly unlock their full potential.

My approach is rooted in science and data, but always tailored to the individual. From dialing in your training plan to sharpening your mental game and race-day execution, I’m here to help you get the most out of every session — and every ounce of effort.

I believe progress should be measurable, mindset matters, and the real competition is always with your past self. If you’re chasing that next breakthrough, I’d love to help you get there.

I use many of the same training interventions with my athletes that have helped me achieve some great results in 70.3 and Ironman Racing. Check out some of my results below.

🥇 x 4 🥈x 3 🥉x 3

2025

• 🥈IRONMAN 70.3 Oceanside – April 5 – M30-34 – 4:08:10

2024

• IRONMAN World Championship – Men – October 26 – M30-34 – 9:16:26

• 🥇IRONMAN Lake Placid – July 21 – M30-34 – 9:09:14

• 🥉IRONMAN 70.3 Switzerland – June 2 – M30-34 – 3:51:47

2023

• 🥇IRONMAN 70.3 Indian Wells La Quinta – December 3 – M30-34 – 4:05:53

• 🥈IRONMAN 70.3 Santa Cruz – September 10 – M30-34 – 4:07:37

• 🥈IRONMAN 70.3 Morro Bay – May 20 – M30-34 – 4:09:14

• 🥇IRONMAN 70.3 Oceanside – April 1 – M30-34 – 4:18:49

2022

• 🥉IRONMAN 70.3 Indian Wells La Quinta – December 4 – M30-34 – 4:18:42

2021

• 🥉IRONMAN 70.3 Hawaii – June 5 – M30-34 – 4:36:04

2019

• 🥇IRONMAN 70.3 Arizona – October 20 – M25-29 – 4:23:30

• IRONMAN 70.3 St. George – May 4 – M25-29 – 4:48:24

2018

• IRONMAN 70.3 Indian Wells La Quinta – December 9 – M25-29 – 4:37:27

• IRONMAN 70.3 Santa Rosa – July 28 – M25-29 – 4:10:22

• IRONMAN 70.3 Chattanooga – May 20 – M25-29 – 4:54:33

2017

• IRONMAN 70.3 Cozumel – September 24 – M25-29 – 5:34:40