Science-Backed triathlon Coaching for peak performance

👋 I'm George, a data-driven coach helping high-performing athletes reach their peak.

Since 2017, I’ve been immersed in the world of endurance sport — not just racing, but studying it. I’m a data-driven coach who believes in the science behind smart training, smart nutrition, and maximizing every ounce of training absorption. My coaching philosophy is grounded in performance — not just finishing races, but executing them with purpose, precision, and progression.

I believe in beating your former self. I believe in measured progress. I believe the best athletes are the ones who train both the body and the mind. Whether it's refining race-day strategy, finding the best training interventions for YOU, or building mental resilience, my goal is to help you unlock peak performance through a highly individualized, evidence-based approach.

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How I coach

Training

I work closely with my athletes to build specific training plans tailored to their triathlon goals. Every plan is highly personalized, and I rely on regular athlete feedback. Together, we’ll find what works best for you.
Racing

The best training plan means nothing if you can’t execute on race day. I help my athletes build detailed race strategies to ensure they can capitalize on their training and always have a rock-solid plan to follow.
Recovery

In today’s endurance sport, recovery is often the most overlooked performance tool. More isn’t always better. My athletes treat recovery as seriously as they do training — because that’s where real gains are made.
Nutrition

Many athletes arrive at the start line fit but unable to perform because of poor nutrition strategies. I emphasize nutrition as a key pillar of performance — both in training and on race day — to help you reach your full potential.
Testing

We put in countless hours of training — don’t let poor equipment choices or a suboptimal position hold you back. I work with my athletes on aero testing, equipment selection, and making data-driven decisions to get every advantage possible.
Community

You can't reach your potential without a strong support system. Period. We all need people around us to push, challenge, and lift us up. I’m committed to supporting my athletes in every way I can, and helping them find the best triathlon communities to grow with.